The day Andrew Schmidt started his journey with Amway is one he will never forget. He started as a consultant working with Amway Japan, just days after the devastating Tohoku earthquake and tsunami. Working alongside the Amway team, Andrew saw the values that guide and define Amway in action and realized this is a company unlike any other. He learned that while other companies claim to have values, Amway lives them. 

Today, Andrew is the Regional President – West, leading Amway markets across the Americas, Europe, South Africa, Australia and New Zealand, with day-to-day responsibilities for Amway North America, Amway’s second-largest market globally. His initial experience in Japan has had a profound impact on his approach to leadership. He starts each day reflecting on Amway's values and embraces the company's principles of lead with heart, live to serve and love to learn.

"Nothing excites me more than the energy employees bring to work, to live our values and principles day in and day out and to make business better for Independent Business Owners (IBOs) and the customers they serve," says Andrew.

With a heart for helping employees and IBOs to succeed and a passion for driving growth through innovation, Andrew is focused on providing on-trend products, seamless customer experiences and better rewards and incentives for IBOs in the United States, Canada and Dominican Republic.

Andrew joined Amway in 2013 as Director of Growth & Business Development for the America's Region, followed by roles as Vice President – ABO Incentives, where he led distributor compensation, rewards and recognition initiatives, and Vice President – Strategy & Corporate Development, driving strategy for Amway globally. Andrew took on leadership of Amway’s North American markets as Managing Director of Amway North America in 2020.

"From my early days working with Amway Japan to today leading Amway markets around the world, I've learned that the most powerful part of this business is our people: our employees and the relationships we've fostered with IBOs," says Andrew. "Together, we continue to build on an incredible opportunity to help people live better, healthier lives."

Previously, Schmidt was a strategy consultant for Mars & Co. in New York and Tokyo. He earned a degree in Biomedical Engineering from Duke University in 2006 and serves as Vice President of the Engineering Alumni Council of the Pratt School of Engineering. He also serves as Vice Chair on the Board of Directors for the Direct Selling Association (DSA) and for the Direct Selling Education Foundation (DSEF). He resides in the greater Grand Rapids area with his wife and two children.